Mooove Over Industrialized Beef! Moon River Beef is Changing the Game

We’ve all driven past dairy and beef farms while on a road trip - the tale-tell smell followed by what seems like hundreds of cattle packed into a too-small space. Not only does this impact the animals, but industrialized agriculture is also harmful to the environment. Moon River Beef, based in the Verde Valley, is here to change that. They are on a mission to raise their cattle in a healthier, safer, and more environmentally conscious way. Come meet the family who is preserving the ecosystem and providing the best beef in Arizona.

Moon River Beef started as a hobby when the Khan family wanted to see if they could raise meat that was better than what they purchased at the store. They focused on feeding their livestock an essential mix of minerals and nutrients and using peaceful herding practices. The equation became obvious—a happier herd equals a richer flavor in the meat. As a result, the comfort and health of their animals is the center of their business model, bringing forth the best meat for their customers. Not only does Moon River Beef use these practices with their cattle but also with their chickens and turkeys. Sounds like every day is a good day on this family ranch! 

What also sets Moon River Beef apart is how they feed their cattle. Not only is their beef all natural and free from hormones and antibiotics but they embrace holistic techniques when it comes to grazing. Their cattle mimic the grazing patterns of bison and other large herd animals, which prevents over grazing and makes their cattle part of the natural ecosystem. These practices actually restore Arizona’s historic grasslands, as well as promote biodiversity. 

The pandemic negatively affected the amount, source, and quality of most beef found in supermarkets. This opened a niche gap that the Khan family has filled with wholesome, healthy, locally raised beef. The next step for Moon River Beef is making their high-quality, local meat accessible to everyone. Their business has been growing by word of mouth, social media, and through the local chefs that use their meat on their menu. If you’ve been to Tarbell’s, SanTan Brewery, or Perception then you’re one of the lucky people to taste this delicious product! 

Are you ready to try these amazing meat products? Check out their website to order and get a sneak peek at how their ranch runs on their Instagram and Facebook pages!