About Us



Our Mission is to provide a hub where consumers and institutional food buyers alike can learn about and connect with Arizona’s local food providers in order to shorten food supply chains, improve access to local, healthy foods, and strengthen community resilience to create a healthier, sustainable food system in Arizona.

Our priorities are:

  • To connect consumers and wholesale buyers to Arizona’s locally-produced and processed foods;

  • Foster new opportunities for Arizona farmers, ranchers and food crafters

  • Stimulate food-based community economic development in Arizona

  • Cultivate healthy eating habits and educated, empowered consumers

  • Expand access to affordable, fresh and local food



Founder Natalie Morris began Good Food Finder in 2011 as a research project funded by a Borderlands Food and Water Security Fellowship grant given to her by W.K. Kellogg Foundation Chair and University of Arizona professor, Dr. Gary Paul Nabhan. Through research it became clear that small-scale farmers and artisans needed increased exposure as well as a centralized direct-marketing source.


Local First Arizona Foundation

Good Food Finder is part of the Healthy Local Foods Initiative of Local First Arizona Foundation (LFAF). LFAF acquired Good Food Finder in 2014 and has since worked to build a new site and update data through outreach, research, and collecting input from the local food community. We continue to improve the site’s functionality and breath of information provided about local food producers and procurers.

LFAF is a statewide organization focused on community and economic development in order to build self-sufficient, healthy, and prosperous communities. LFA Foundation (LFAF) is the 501c3 nonprofit sister organization of Local First Arizona, a coalition of over 3000 locally owned businesses. Together, we educate consumers, stakeholders, business leaders, and policymakers about the significant economic, civic, and cultural benefits of strong local economies.


Search the Good Food Finder directory to find local food being sold and served in your neighborhood!

Food is the ingredient that brings us together. Find out more about gardening, cooking, nutrition, and food assistance.

Learn, connect, and grow with other food businesses in our food business hub.